Rocky BRANDS, Inc. (RCKY) intrinsic value & 10-year financials

Rocky BRANDS, Inc. (RCKY) has a Graham intrinsic value of $62.57 per share. At $45.81 on Oct 17, 2026, the stock trades 27% below that value. Over the last 10 fiscal years revenue grew 7.1% a year to $482.0M, with an average return on invested capital of 7.8%.

Graham intrinsic value
$62.57
Share price (Oct 17, 2026)
$45.81
Price vs Graham value
27% below
Market cap
$344.9M
Revenue (FY2025)
$482.0M
Revenue growth (10-yr CAGR)
7.1%
ROIC (10-yr avg)
7.8%
Free cash flow (FY2025)
$9.7M

RCKY 10-year financial history

Fiscal year Revenue Net income EPS (diluted) Free cash flow Operating margin ROIC
FY2025 $482.0M $22.3M $2.96 $9.7M 7.7% 8.3%
FY2024 $453.8M $11.4M $1.52 $48.1M 6.8% 6.6%
FY2023 $461.8M $10.4M $1.41 $69.7M 7.7% 6.0%
FY2022 $615.5M $20.5M $2.78 $12.4M 7.2% 7.4%
FY2021 $514.2M $20.6M $2.77 -$75.9M 7.0% 9.4%
FY2020 $277.3M $21.0M $2.86 $19.7M 9.8% 14.0%
FY2019 $270.4M $17.5M $2.35 $10.4M 8.2% 11.5%
FY2018 $252.7M $14.6M $1.95 $13.3M 7.1% —
FY2017 $253.2M $9.6M $1.29 $12.8M 4.7% 8.3%
FY2016 $260.3M -$2.1M -$0.29 $15.4M -1.2% -1.2%

Source: annual 10-K filings on SEC EDGAR. Figures in USD.

Executive summary

ROCKY BRANDS, INC. has demonstrated mature, steady growth, with revenue compounding at 7.1% annually over the past decade.

ROCKY BRANDS, INC. has historically struggled to out-earn its cost of capital, averaging just 7.8% ROIC.

Over the decade, ROCKY BRANDS, INC. shows that the company has leveraged its balance sheet to sustain operations.

Benjamin Graham lens

Under Benjamin Graham's formula using SEC EDGAR fundamentals, ROCKY BRANDS, INC. is modeled at 8.0% normalized earnings growth with a 5.1% bond-yield adjustment. The resulting Graham intrinsic value estimate is $62.57 per share.

RCKY stock: frequently asked questions

What is the intrinsic value of Rocky BRANDS, Inc. (RCKY) stock?

Using Benjamin Graham's revised formula, V = EPS × (8.5 + 2g) × 4.4 / Y, with reported diluted earnings per share, a 8.0% normalized growth rate (capped at 15%) and a 5.1% AAA corporate bond yield, RCKY's intrinsic value is about $62.57 per share.

Is RCKY stock undervalued?

At $45.81 (close on Oct 17, 2026), RCKY trades 27% below its Graham value of $62.57. On Graham's terms that leaves a margin of safety. A formula is a starting point for research, not a recommendation.

How fast has Rocky BRANDS, Inc. grown?

Revenue went from $260.3M in fiscal 2016 to $482.0M in fiscal 2025, a compound annual growth rate of 7.1%. Net income was $22.3M in fiscal 2025.

Does Rocky BRANDS, Inc. generate free cash flow?

Rocky BRANDS, Inc. generated $9.7M of free cash flow (operating cash flow minus capital expenditures) in fiscal 2025. Free cash flow was positive in 9 of the last 10 reported years.

What is RCKY's return on invested capital?

Average ROIC over the last 10 fiscal years was 7.8%, and average return on equity was 7.8%. Sustained ROIC above about 15% usually points to a durable competitive advantage.

Where does this RCKY data come from?

From Rocky BRANDS, Inc.'s annual 10-K filings on SEC EDGAR, most recently filed Aug 4, 2026. Prices are end-of-day snapshots; valuations are formula outputs, not investment advice.

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