Bread Financial HOLDINGS, Inc. (BFH) intrinsic value & 10-year financials

Bread Financial HOLDINGS, Inc. (BFH) has a Graham intrinsic value of $164.04 per share. At $102.56 on Oct 17, 2026, the stock trades 37% below that value. Over the last 10 fiscal years revenue shrank 6.6% a year to $3.8B, with an average return on invested capital of 22.4%.

Graham intrinsic value
$164.04
Share price (Oct 17, 2026)
$102.56
Price vs Graham value
37% below
Market cap
$4.9B
Revenue (FY2025)
$3.8B
Revenue growth (10-yr CAGR)
-6.6%
ROIC (10-yr avg)
22.4%
Free cash flow (FY2025)
—

BFH 10-year financial history

Fiscal year Revenue Net income EPS (diluted) Free cash flow Operating margin ROIC
FY2025 $3.8B $518.0M $10.89 — — 11.6%
FY2024 $3.8B $277.0M $5.49 — — 5.8%
FY2023 $4.3B $718.0M $14.34 — — 13.1%
FY2022 $3.8B $223.0M $4.46 $1.8B — 3.5%
FY2021 $3.3B $801.0M $16.02 $1.5B — 20.0%
FY2020 $577.2M $213.7M $4.46 $1.8B 153.9% 51.0%
FY2019 $840.2M $278.0M $5.46 $1.1B 155.6% 33.4%
FY2018 $3.1B $963.1M $17.49 $2.6B 61.4% 38.9%
FY2017 $7.7B $788.7M $14.10 $2.4B 21.3% 29.3%
FY2016 $7.1B $517.6M $7.34 $1.9B 17.7% 17.1%

Source: annual 10-K filings on SEC EDGAR. Figures in USD.

Executive summary

BREAD FINANCIAL HOLDINGS, INC. is facing top-line stagnation, with revenue contracting over the decade.

BREAD FINANCIAL HOLDINGS, INC. has earned high returns on invested capital, averaging 22.3% ROIC over the available history. High ROIC is consistent with a durable franchise, but it is not by itself proof of an economic moat.

Over the decade, BREAD FINANCIAL HOLDINGS, INC. shows that management has aggressively returned capital to shareholders by retiring 19.2% of outstanding shares.

Benjamin Graham lens

Under Benjamin Graham's formula using SEC EDGAR fundamentals, BREAD FINANCIAL HOLDINGS, INC. is modeled at 4.5% normalized earnings growth with a 5.1% bond-yield adjustment. The resulting Graham intrinsic value estimate is $164.04 per share.

BFH stock: frequently asked questions

What is the intrinsic value of Bread Financial HOLDINGS, Inc. (BFH) stock?

Using Benjamin Graham's revised formula, V = EPS × (8.5 + 2g) × 4.4 / Y, with reported diluted earnings per share, a 4.5% normalized growth rate (capped at 15%) and a 5.1% AAA corporate bond yield, BFH's intrinsic value is about $164.04 per share.

Is BFH stock undervalued?

At $102.56 (close on Oct 17, 2026), BFH trades 37% below its Graham value of $164.04. On Graham's terms that leaves a margin of safety. A formula is a starting point for research, not a recommendation.

How fast has Bread Financial HOLDINGS, Inc. grown?

Revenue went from $7.1B in fiscal 2016 to $3.8B in fiscal 2025, a compound annual growth rate of -6.6%. Net income was $518.0M in fiscal 2025.

What is BFH's return on invested capital?

Average ROIC over the last 10 fiscal years was 22.4%, and average return on equity was 25.8%. Sustained ROIC above about 15% usually points to a durable competitive advantage.

Where does this BFH data come from?

From Bread Financial HOLDINGS, Inc.'s annual 10-K filings on SEC EDGAR, most recently filed Jul 28, 2026. Prices are end-of-day snapshots; valuations are formula outputs, not investment advice.

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