Prog Holdings, Inc. (PRG) intrinsic value & 10-year financials

Prog Holdings, Inc. (PRG) has a Graham intrinsic value of $49.37 per share. At $30.99 on Oct 17, 2026, the stock trades 37% below that value. Over the last 9 fiscal years revenue grew 2.4% a year to $2.4B, with an average return on invested capital of 14.7%.

Graham intrinsic value
$49.37
Share price (Oct 17, 2026)
$30.99
Price vs Graham value
37% below
Market cap
$1.3B
Revenue (FY2025)
$2.4B
Revenue growth (9-yr CAGR)
2.4%
ROIC (10-yr avg)
14.7%
Free cash flow (FY2025)
$324.9M

PRG 10-year financial history

Fiscal year Revenue Net income EPS (diluted) Free cash flow Operating margin ROIC
FY2025 $2.4B $146.8M $3.59 $324.9M 8.6% 13.8%
FY2024 $2.5B $197.2M $4.53 $130.2M 7.9% 17.5%
FY2023 $2.4B $138.8M $2.98 $194.6M 9.4% 15.5%
FY2022 $2.6B $98.7M $1.90 $232.8M 7.1% 11.6%
FY2021 $2.7B $243.6M $3.67 $236.4M 12.5% 23.6%
FY2020 $2.5B -$61.5M -$0.90 $391.6M 10.9% 20.3%
FY2019 $2.2B $31.5M $0.47 $224.2M 1.3% 0.8%
FY2018 $2.0B $196.2M $2.78 $277.7M 7.7% —
FY2017 — — — — — —

Source: annual 10-K filings on SEC EDGAR. Figures in USD.

Executive summary

PROG Holdings, Inc. revenue growth over the past decade is N/A; insufficient history prevents a reliable 10-year CAGR calculation.

PROG Holdings, Inc. returns on capital have been average, hovering around 14.7% ROIC over the decade.

PROG Holdings, Inc. capital allocation metrics are N/A for the decade; share count and net debt history are incomplete.

Benjamin Graham lens

Under Benjamin Graham's formula using SEC EDGAR fundamentals, PROG Holdings, Inc. is modeled at 3.7% normalized earnings growth with a 5.1% bond-yield adjustment. The resulting Graham intrinsic value estimate is $49.37 per share.

PRG stock: frequently asked questions

What is the intrinsic value of Prog Holdings, Inc. (PRG) stock?

Using Benjamin Graham's revised formula, V = EPS × (8.5 + 2g) × 4.4 / Y, with reported diluted earnings per share, a 3.7% normalized growth rate (capped at 15%) and a 5.1% AAA corporate bond yield, PRG's intrinsic value is about $49.37 per share.

Is PRG stock undervalued?

At $30.99 (close on Oct 17, 2026), PRG trades 37% below its Graham value of $49.37. On Graham's terms that leaves a margin of safety. A formula is a starting point for research, not a recommendation.

Does Prog Holdings, Inc. generate free cash flow?

Prog Holdings, Inc. generated $324.9M of free cash flow (operating cash flow minus capital expenditures) in fiscal 2025. Free cash flow was positive in 8 of the last 8 reported years.

What is PRG's return on invested capital?

Average ROIC over the last 9 fiscal years was 14.7%, and average return on equity was 16.3%. Sustained ROIC above about 15% usually points to a durable competitive advantage.

Where does this PRG data come from?

From Prog Holdings, Inc.'s annual 10-K filings on SEC EDGAR, most recently filed Jul 30, 2026. Prices are end-of-day snapshots; valuations are formula outputs, not investment advice.

Similar equipment rental & leasing stocks