Purple Innovation, Inc. (PRPL) intrinsic value & 10-year financials
Purple Innovation, Inc. (PRPL) has a Graham intrinsic value of $15.94 per share. At $2.39 on Oct 17, 2026, the stock trades 85% below that value. Over the last 10 fiscal years revenue grew 11.4% a year to $468.7M, with an average return on invested capital of 31.8%.
- Graham intrinsic value
- $15.94
- Share price (Oct 17, 2026)
- $2.39
- Price vs Graham value
- 85% below
- Market cap
- $258.7M
- Revenue (FY2025)
- $468.7M
- Revenue growth (10-yr CAGR)
- 11.4%
- ROIC (10-yr avg)
- 31.8%
- Free cash flow (FY2025)
- -$41.9M
PRPL 10-year financial history
| Fiscal year | Revenue | Net income | EPS (diluted) | Free cash flow | Operating margin | ROIC |
|---|---|---|---|---|---|---|
| FY2025 | $468.7M | -$51.4M | $0.48 | -$41.9M | -9.2% | -24.4% |
| FY2024 | $487.9M | -$97.9M | -$0.91 | -$25.1M | -18.9% | -40.4% |
| FY2023 | $510.5M | -$120.8M | -$1.17 | -$69.1M | -22.3% | -55.3% |
| FY2022 | $575.7M | -$89.7M | -$1.10 | -$64.1M | -7.0% | -13.1% |
| FY2021 | $726.2M | $4.0M | -$0.30 | -$84.8M | -3.2% | -20.6% |
| FY2020 | $648.5M | $3.8M | $0.08 | $53.4M | 11.0% | 91.4% |
| FY2019 | $428.4M | -$4.0M | -$0.40 | $12.5M | 3.8% | 401.1% |
| FY2018 | $285.8M | -$4.3M | -$0.51 | -$33.0M | -5.9% | -40.6% |
| FY2017 | $196.9M | $803.0K | $0.05 | -$8.2M | -1.1% | -11.5% |
| FY2016 | — | -$2.3M | -$0.49 | — | — | — |
Source: annual 10-K filings on SEC EDGAR. Figures in USD.
Executive summary
Purple Innovation, Inc. revenue growth over the past decade is N/A; insufficient history prevents a reliable 10-year CAGR calculation.
Purple Innovation, Inc. has historically struggled to out-earn its cost of capital, averaging just -12.3% ROIC.
Purple Innovation, Inc. has not shown aggressive share repurchases (>10% retirement) or a major balance-sheet leverage increase (>50% net debt growth) over the 10-year window.
Benjamin Graham lens
Under Benjamin Graham's formula using SEC EDGAR fundamentals, Purple Innovation, Inc. is modeled at 15.0% normalized earnings growth with a 5.1% bond-yield adjustment. The resulting Graham intrinsic value estimate is $15.94 per share.