Booking Holdings Inc. (BKNG) intrinsic value & 10-year financials

Booking Holdings Inc. (BKNG) has a Graham intrinsic value of $3,499.70 per share. At $163.45 on Oct 17, 2026, the stock trades 95% below that value. Over the last 10 fiscal years revenue grew 10.7% a year to $26.9B, with an average return on invested capital of -14.4%.

Graham intrinsic value
$3,499.70
Share price (Oct 17, 2026)
$163.45
Price vs Graham value
95% below
Market cap
$5.3B
Revenue (FY2025)
$26.9B
Revenue growth (10-yr CAGR)
10.7%
ROIC (10-yr avg)
-14.4%
Free cash flow (FY2025)
$9.1B

BKNG 10-year financial history

Fiscal year Revenue Net income EPS (diluted) Free cash flow Operating margin ROIC
FY2025 $26.9B $5.4B $165.57 $9.1B 32.8% -212.0%
FY2024 $23.7B $5.9B $172.69 $7.9B 31.8% -389.4%
FY2023 $21.4B $4.3B $117.40 $7.0B 27.3% 253.9%
FY2022 $17.1B $3.1B $76.35 $6.2B 29.9% 79.8%
FY2021 $11.0B $1.2B $28.17 $2.5B 22.8% 30.4%
FY2020 $6.8B $59.0M $1.44 -$201.0M -9.3% -4.4%
FY2019 $15.1B $4.9B $111.82 $4.5B 35.5% 38.7%
FY2018 $14.5B $4.0B $83.26 $4.9B 36.8% 27.3%
FY2017 $12.7B $2.3B $46.86 $4.4B 35.8% 15.4%
FY2016 $10.7B $2.1B $42.65 $3.8B 27.1% 16.4%

Source: annual 10-K filings on SEC EDGAR. Figures in USD.

Executive summary

Booking Holdings is a consistent compounder, expanding top-line revenue at 10.7% annually over the past decade.

Booking Holdings has earned high returns on invested capital, averaging 20.0% ROIC over the available history. High ROIC is consistent with a durable franchise, but it is not by itself proof of an economic moat.

Over the decade, Booking Holdings shows that management has aggressively returned capital to shareholders by retiring 34.8% of outstanding shares.

Benjamin Graham lens

Under Benjamin Graham's formula using SEC EDGAR fundamentals, Booking Holdings is modeled at 8.0% normalized earnings growth with a 5.1% bond-yield adjustment. The resulting Graham intrinsic value estimate is $3499.70 per share.

BKNG stock: frequently asked questions

What is the intrinsic value of Booking Holdings Inc. (BKNG) stock?

Using Benjamin Graham's revised formula, V = EPS × (8.5 + 2g) × 4.4 / Y, with reported diluted earnings per share, a 8.0% normalized growth rate (capped at 15%) and a 5.1% AAA corporate bond yield, BKNG's intrinsic value is about $3,499.70 per share.

Is BKNG stock undervalued?

At $163.45 (close on Oct 17, 2026), BKNG trades 95% below its Graham value of $3,499.70. On Graham's terms that leaves a margin of safety. A formula is a starting point for research, not a recommendation.

How fast has Booking Holdings Inc. grown?

Revenue went from $10.7B in fiscal 2016 to $26.9B in fiscal 2025, a compound annual growth rate of 10.7%. Net income was $5.4B in fiscal 2025.

Does Booking Holdings Inc. generate free cash flow?

Booking Holdings Inc. generated $9.1B of free cash flow (operating cash flow minus capital expenditures) in fiscal 2025. Free cash flow was positive in 9 of the last 10 reported years.

What is BKNG's return on invested capital?

Average ROIC over the last 10 fiscal years was -14.4%, and average return on equity was 2252.8%. Sustained ROIC above about 15% usually points to a durable competitive advantage.

Where does this BKNG data come from?

From Booking Holdings Inc.'s annual 10-K filings on SEC EDGAR, most recently filed Aug 4, 2026. Prices are end-of-day snapshots; valuations are formula outputs, not investment advice.

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