Direct Digital Holdings, Inc. (DRCT) intrinsic value & 10-year financials

Direct Digital Holdings, Inc. (DRCT) has a Graham intrinsic value of $1.09 per share. At $0.32 on Oct 17, 2026, the stock trades 71% below that value. Over the last 6 fiscal years revenue shrank 2.3% a year to $34.7M, with an average return on invested capital of -53.5%.

Graham intrinsic value
$1.09
Share price (Oct 17, 2026)
$0.32
Price vs Graham value
71% below
Market cap
$98.6K
Revenue (FY2025)
$34.7M
Revenue growth (6-yr CAGR)
-2.3%
ROIC (10-yr avg)
-53.5%
Free cash flow (FY2025)
—

DRCT 10-year financial history

Fiscal year Revenue Net income EPS (diluted) Free cash flow Operating margin ROIC
FY2025 $34.7M -$18.9M -$75.79 — -42.5% -159.3%
FY2024 $62.3M -$6.2M -$1.66 — -21.2% -74.8%
FY2023 $157.1M -$2.2M -$0.73 — -1.4% -9.4%
FY2022 $89.4M $4.2M $0.33 — 8.9% 73.5%
FY2021 $38.1M -$1.5M -$0.12 — 11.5% -97.2%
FY2020 — — — — — —

Source: annual 10-K filings on SEC EDGAR. Figures in USD.

Executive summary

Direct Digital Holdings, Inc. revenue growth over the past decade is N/A; insufficient history prevents a reliable 10-year CAGR calculation.

Direct Digital Holdings, Inc. has historically struggled to out-earn its cost of capital, averaging just -21.9% ROIC.

Direct Digital Holdings, Inc. capital allocation metrics are N/A for the decade; share count and net debt history are incomplete.

Benjamin Graham lens

Under Benjamin Graham's formula using SEC EDGAR fundamentals, Direct Digital Holdings, Inc. is modeled at -2.3% normalized earnings growth with a 5.1% bond-yield adjustment. The resulting Graham intrinsic value estimate is $1.09 per share.

DRCT stock: frequently asked questions

What is the intrinsic value of Direct Digital Holdings, Inc. (DRCT) stock?

Using Benjamin Graham's revised formula, V = EPS × (8.5 + 2g) × 4.4 / Y, with reported diluted earnings per share, a -2.3% normalized growth rate (capped at 15%) and a 5.1% AAA corporate bond yield, DRCT's intrinsic value is about $1.09 per share.

Is DRCT stock undervalued?

At $0.32 (close on Oct 17, 2026), DRCT trades 71% below its Graham value of $1.09. On Graham's terms that leaves a margin of safety. A formula is a starting point for research, not a recommendation.

What is DRCT's return on invested capital?

Average ROIC over the last 6 fiscal years was -53.5%, and average return on equity was -47.9%. Sustained ROIC above about 15% usually points to a durable competitive advantage.

Where does this DRCT data come from?

From Direct Digital Holdings, Inc.'s annual 10-K filings on SEC EDGAR, most recently filed May 15, 2026. Prices are end-of-day snapshots; valuations are formula outputs, not investment advice.

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