Perfumes, Cosmetics & Other Toilet Preparations stocks: intrinsic value, ROIC & growth

17 U.S. perfumes, cosmetics & other toilet preparations companies with at least three years of SEC filings, ranked by size. 2 of the 6 with a current price trade below their Graham intrinsic value. The median company earned a 10.0% average return on invested capital and grew revenue 12.4% a year.

Updated October 18, 2026

17companies
2below Graham value
10.0%median 10-yr ROIC
12.4%median revenue CAGR

Most undervalued perfumes, cosmetics & other toilet preparations stocks

Ticker Company Upside Price Graham value Price vs value Market cap ROIC (10y) Revenue CAGR
IPAR INTERPARFUMS INC +50% $115.69 $174.05 34% below $3.7B 20.2% 12.4%

Highest-ROIC perfumes, cosmetics & other toilet preparations stocks

Ticker Company 10-yr ROIC Price Graham value Price vs value Market cap ROIC (10y) Revenue CAGR
CL Colgate-Palmolive 40.9% $94.11 $17.61 434% above $76.3B 40.9% 3.3%
IPAR INTERPARFUMS INC 20.2% $115.69 $174.05 34% below $3.7B 20.2% 12.4%
EL Estée Lauder Companies (The) 18.0% $104.54 — — $38.1B 18.0% 2.7%
ELF e.l.f. Beauty, Inc. 10.4% $113.54 — — $6.7B 10.4% 22.2%
EPC EDGEWELL PERSONAL CARE Co 5.5% $27.91 — — $1.3B 5.5% -0.7%

All perfumes, cosmetics & other toilet preparations stocks

Ticker Company Price Graham value Price vs value Market cap ROIC (10y) Revenue CAGR
HLN HALEON PLC £10.13 £3.91 159% above £91.0B 5.8% 2.2%
CL Colgate-Palmolive $94.11 $17.61 434% above $76.3B 40.9% 3.3%
EL Estée Lauder Companies (The) $104.54 — — $38.1B 18.0% 2.7%
KVUE Kenvue Inc. $18.91 — — $36.4B 10.0% 0.1%
ELF e.l.f. Beauty, Inc. $113.54 — — $6.7B 10.4% 22.2%
IPAR INTERPARFUMS INC $115.69 $174.05 34% below $3.7B 20.2% 12.4%
COTY COTY INC. $3.20 $1.19 169% above $2.8B -1.4% 3.4%
EPC EDGEWELL PERSONAL CARE Co $27.91 — — $1.3B 5.5% -0.7%
OLPX OLAPLEX HOLDINGS, INC. — $0.63 — — 11.3% 8.4%
SLSN SOLESENCE, INC. $0.90 — — $65.3M -56.7% 21.5%
AXIL Axil Brands, Inc. $5.46 $3.32 64% above $44.9M -15.4% 61.0%
UG UNITED GUARDIAN INC $6.84 — — — 29.3% -0.2%
DQWS DSwiss Inc $0.08 — — $17.4M -4.8% 40.5%
CABR Caring Brands, Inc. $1.22 — — $16.5M 7514.7% —
KARX Karbon-X Corp. $0.17 — — $15.2M 170.2% 1684.3%
BNKK BONK, INC. $1.21 — — $4.8M -1063.6% 162.6%
YCBD cbdMD, Inc. $0.36 $9.30 96% below $1.4M -166.1% 28.3%

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